The eBrand solution will let fashion brands securely verify the authenticity of their products throughout the worldwide supply chain, protecting their customers and their reputation from counterfeits and grey markets. The end-to-end product authentication solution blends TexTrace’s expertise in the design and manufacture of woven RFID brand labels, with algorithms and mobile system integration from Eximia.TexTrace incorporates RFID technology into woven brand labels with a genuine look and feel, which are shipped directly to fashion brand manufacturers for source tagging. Each label is encoded with a proprietary algorithm including a unique identification code, which can be easily checked and verified with the eBrand mobile app via the secure Eximia authentication server.

“eBrand is the most advanced brand protection solution available combining RFID technology and mobile applications to address the global fashion industry’s very real concerns over product authentication. Quick and simple product authentication enables distributors and brand owners to verify without a doubt that branded products are authentic, distributed through authorised channels and sold in the right stores ,” said Mario di Floriano, CEO, Eximia.TexTrace and Eximia are presenting eBrand solution at the ongoing IT4Fashion conference and exhibition in Italy until 22 April 2016.